Now wouldn't that be a good idea. Australia has awards for tidy towns but as I'm aware nothing that recognises a city or town on its cycle friendliness. The CPF has annual awards that does recognise towns though it is more of a local government award. But a national award and title that gives a city or town recognition on the work and funding a city provides to promote cycling would create competition and a willingness by some local governments to invest more in cycle facilities.
Maybe the CPF and the Australian bicycle council could consider this and look to the example of Fietsbond in the Netherlands on the annual Fietsstad with this years feature on cycling to schools in each of the five cities nominated.
Here a couple of those lesser known cities (to Australians).
In the latest Pedestrian and Cycle review for Canberra, the study was only looking at commuting and not cycling routes to schools. Maybe awards like this can help to improve the overall thinking in Australia on what makes a cycle friendly city, one that includes all aspects of cycling not just commuting or cycle racing.